Is the New Chicken Sandwich from Starbucks Worth Trying?

Starbucks has thrown its hat into the rooster sandwich wars. This week, the Seattle-based firm launched a rooster sandwich with maple butter and egg on an oat biscuit, although availability is restricted thus far. How does it style? I acquired my fingers on one in Brooklyn, and briefly: bland.

With an egg patty on it, the Starbucks sandwich is geared toward the breakfast crowd. I pre-ordered mine on Thursday morning for $5.65 and located it ready on the counter once I acquired to Starbucks. My first thought was that the sandwich seemed…beige. There was no layer of pickles, like at Chick-Fil-A, no orange pop of spicy mayo, like at Popeyes. The Starbucks sandwich is only a piece of breaded rooster on a mattress of scrambled eggs, a parent-and-child combo that’s undoubtedly salty, however a bit unsavory.

I’ve by no means seen a deep fryer in a Starbucks, so it didn’t shock me to seek out that the rooster on this sandwich lacks that fresh-from-the-oil crunch you’ll find elsewhere. Nonetheless, texture apart, we’re left with a reasonably uneventful sandwich whose predominant taste comes from its artificial-tasting maple butter unfold. This implies the Starbucks rooster sandwich tastes, greater than anything, candy and empty. It’s not explicitly dangerous, however it undoubtedly wants one thing further, like a success of acidity, a creamy condiment, or some other taste to interrupt up the mushy monotony.

Whether or not it tastes good or not may not matter, although. Justin McElroy, co-host of the podcast ‘My Brother, My Brother, and Me,’ has been consuming and overlaying new rooster sandwiches for years on his present, and he says taste isn’t the main motive to launch these new merchandise—hype is.

Whereas Starbucks dipping its toes into the crowded rooster sandwich subject might sound odd, surprising entries into this market have truly been the norm for a while. The Popeyes fried rooster sandwich in 2019 fired a shot in an area dominated by Chick-fil-A, and from there, the competitors for brand new takes on the meals went into overdrive. Contenders already recognized for fried rooster like KFC revitalized their choices, whereas beefy manufacturers went bullish on poultry: McDonald’s, Burger King, and even Arby’s adopted for a style of viral rooster success.

“You’ll see these headlines about individuals ready for hours to get a Popeye’s rooster sandwich,” says McElroy, who argues that it kicked off a hype prepare that manufacturers like Starbucks proceed to journey to this present day.

Standing out in the world of crispy rooster sandwiches just isn’t straightforward, partly as a result of most of them comply with an identical formulation: a crispy piece of fried rooster, paired with a layer of pickles, a mayo-based sauce (usually with plain or spicy variants), and a gentle bun to carry all of it collectively.

Which means the rooster sandwiches compete virtually completely via the subtlest of variations. Popeyes’ sandwich is famend for its crispy texture, KFC’s for its iconic mix of herbs and spices, Chick-Fil-A’s for someway managing to be each a sandwich and homophobic. Starbucks’ entry targets breakfast, just like the breakfast rooster biscuit from Wendy’s (now out there with sizzling honey), and the McDonald’s chicken-bacon choice, each of which show you don’t want eggs to make a breakfast sandwich.

About Editor

Check Also

pork and chicken sinigang  - Pork and Chicken Sinigang lutonilola 310x165 - Pork and Chicken Sinigang – lutonilola

Pork and Chicken Sinigang – lutonilola

What do you prefer to have together with your Sinigang? Some folks favor these of …

Leave a Reply

Your email address will not be published.